The steady flow of news of various cancellations, delays and re-evaluations have left investors, the media and industry analysts confused as to the true scale and scope of both tier 1 and tier 2 developers. Many developers remain silent about the true situation of many of their projects, with many continuing to market though their websites developments that have been suspended, cancelled or delayed.
Whether through financial constraints or imposed mergers, consolidations or downsizing, developers are faced with difficult business and brand decisions regarding the optimization of their portfolios in reaction to the new economic reality. While it might initially appear to harm the brand’s status to reduce the size of the active portfolio, being more transparent with information on project timings and each project’s primacy to the developer’s value proposition will yield greater dividends and optimize the outlook for the future.
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