Overview
The quantitative research that forms the backbone of GRES allows FutureBrand to put the real estate market of the past year into focus with new findings and comparisons with previous editions of the study, making it the most comprehensive report of its kind.
To better understand homebuyer attitudes and perceptions, FutureBrand worked with an independent market research firm to conduct a quantitative study of approximately 200 recent and prospective home purchasers in Saudi Arabia, Qatar and the UAE, the same markets as the 2008 study. Identical homebuyer specifications for 2008 and 2009 allow direct comparisons of data between the years, enabling us to see what a difference a year has made. This year it was also important for the research to measure the impact on homebuyer perceptions and to ascertain attitudes toward the Gulf real estate market moving forward. Consistent with 2008 findings, this year’s study provides insights into what motivates buyers; what factors drive their purchase decisions; their familiarity with and perceptions of leading developers and location preferences.
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