Developer Image
If “room to improve” and “parity at the top” were the two key takeaways in the 2008 examination of developer brand image, in 2009 the themes would touch on “weakening” and “decentralization.” Perhaps not surprisingly, given the downturn-fueled events of 2009,
ratings of developers across measures have declined, typically by between 5% and 10%. This is compared with the 2008 performance figures that had room to improve. Overall, the average grade fell from a B to a C+/B-. The other big story of 2009 is the continued decline of the Nakheel brand, the dramatic fall of Damac and the rise of non-Dubai-based developer brands including Abu Dhabi’s Aldar, Saudi Arabia’s Dar Al Arkan and Qatar’s Barwa.
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