Developer Recognition
Emaar remains the most recognized developer brand, although its lead over Nakheel has decreased. Beyond the jumps made by Barwa, Aldar and United Development Company (UDC), the big story is the decline of Damac. In 2008, Damac had risen to share the #2 position in recognizability with Nakheel. Today, Damac is almost 70% less familiar than Nakheel.
Developer Reputation
Emaar, again, remains the most highly esteemed developer brand, but the dramatic rise of Aldar, Dar Al Arkan, Barwa, Dubai Properties and UDC has closed the gap significantly.
Developer Preference
Similar to reputation, Emaar’s once unassailable lead in the GCC has greatly diminished. Aldar, Dar Al Arkan and Barwa are now preferred at levels that are beginning to rival Emaar.
Developer Outlook
In terms of how developers are expected to do in the current economic climate, Emaar is still the dominant developer brand in the region.
Join the Discussion