FutureBrand’s Annual Gulf Real Estate Study
This year’s Gulf Real Estate Study (GRES) is a reaction to the challenging landscape of the real estate market we face today, and a shift in the way we both question and celebrate the events spurred by the industry in the past twelve months.
Having focused and built many of the leading brands in this region and category for over ten years, we are continually looking to assess achievements and failures as well as to measure the performance of the brands that remain and those that we hope will capitalize. As our name suggests, we seek insights and trends that will inform the brands’ future.
Where hyperbole once ruled, today the focus is on moderation. Developers are turning their attention to previously neglected segments of the market with a broader variety of developments that cater not only to the luxury customer but also to the more affordable end of the market. Countries in the Gulf Cooperation Council (GCC) are starting to create strong national brands and forge themselves into cultural and leisure destinations that are not defined by iconic real estate offerings but are complemented by them.
Given these changes, developer brands are going to have to proactively connect with and listen to their end customers – both prospective clients and current residents. Those who will best manage their reputations and build real trust in this period of difficulty will ultimately succeed and endure.
We hope you enjoy reading this report. We’d love to have your thoughts and comments on our findings and insights!